Hola! I’m Carlos, a Graphic Designer and Art Director based in Madrid and Antwerp. Over the past five years, I’ve specialized in packaging design, campaign narratives and branding within the beauty and pharmaceutical industries. My work combines creative strategy with a refined aesthetic sensibility, allowing me to craft visual identities and human-centered brand experiences that are both meaningful and forward-thinking.

Toty by Sofía Vergara, NDL by Rafa Nadal, Real Madrid FC and Cantabria Labs are among the highlights of my experience. In all of these projects, I collaborated closely with marketing and communications teams to deliver user-centered designs that remain consistent from concept through to high-end execution.  I believe design has the power to connect people through shared values, using visual language in harmony with a brand’s purpose.





FEATURED IN







WORK EXPERIENCE
VOGUE Spain
Harpers Bazaar
ELLE
The Objective
HOLA



Art Director & Graphic Designer
Cantabria Labs
2021–2026

Packaging Development
Graphic Specialist
NDL Pro-Health
2022–2024

Art & Packaging Development Graphic Specialist
Toty 
2022–2024

Packaging Graphic Designer
Cantabria Labs
2021–2023



ACADEMIC BACKGROUNDChallenging Branding 
& Brand Strategy
[Master] LABASAD Barcelona School of Arts and Design
2023–2024

Comprehensive Design 
& Image Management
[Bachelor] URJC
2016–2021



WHAT I DO
Graphic Design
Art Direction
Brand Strategy
Visual Identity
Packaging
Green Pack Advisory
Campaign
Web



PRESS
Packaging Design and Climate Change  
Infopack             
Carlos TellerGraphic Design,  Art DirectionEmail
TOTY
Toty is Sofia Vergara's lifestyle and beauty brand, inspired by her Latin heritage. Based on the creative concept by Established NYC, I was in charge of translating the brand into a scalable packaging system, leading its implementation for the U.S. launch and subsequently leading the packaging graphic development, POS materials and campaign visuals for the European market, overseeing the print process throughout.Packaging Design
Artwork Project Manager
Print Production
Art Direction

Agency: Established NYC
Illustration: Nayara Lizzo
Done at: Cantabria Labs
Nowhere to go but up © Carlos Teller 2026