Hola! I’m Carlos, a Graphic Designer and Art Director based in Madrid and Antwerp. Over the past five years, I’ve specialized in packaging design, campaign narratives and branding within the beauty and pharmaceutical industries. My work combines creative strategy with a refined aesthetic sensibility, allowing me to craft visual identities and human-centered brand experiences that are both meaningful and forward-thinking.
Toty by Sofía Vergara, NDL by Rafa Nadal, Real Madrid FC and Cantabria Labs are among the highlights of my experience. In all of these projects, I collaborated closely with marketing and communications teams to deliver user-centered designs that remain consistent from concept through to high-end execution.
I believe design has the power to connect people through shared values, using visual language in harmony with a brand’s purpose.
WORK EXPERIENCE
Harpers Bazaar
ELLE
The Objective
HOLA
Art Director & Graphic Designer
Cantabria Labs
2021–2026
Packaging Development
Graphic Specialist
NDL Pro-Health
2022–2024
Art & Packaging Development Graphic Specialist
Toty
2022–2024
Packaging Graphic Designer
Cantabria Labs
2021–2023
& Brand Strategy
[Master] LABASAD Barcelona School of Arts and Design
2023–2024
Comprehensive Design
& Image Management
[Bachelor] URJC
2016–2021
Art Direction
Brand Strategy
Visual Identity
Packaging
Green Pack Advisory
Campaign
Web
Infopack